Seller Center
Sell for what your home is truly worth.
Data-driven positioning, editorial marketing, and an Energy Readiness Report that adds a proven premium to your listing.
Signature Seller Feature
Discover what your home is really worth
AI-powered valuation combined with local Chicago market expertise. Enter a few details and our Instant Valuation returns a suggested list price, comp set, and time-on-market forecast.
Get my instant valuationHome Valuation Request
Certified pricing opinion from our brokerage team.
Request valuation02Home Prep Checklist
Interactive concierge-grade list of pre-market improvements.
Open checklist03Marketing Plan
Editorial photography, cinematic video, targeted media.
See the plan04Listing Consultation
Book a private strategy session with an advisor.
ScheduleSeller Net Proceeds Calculator
Estimate your cash at closing
Estimates only. Actual proceeds vary based on final contract terms, taxes, HOA, and closing statement.
AI Seller Assistant™
Ask a seller question
Seller Success Dashboard
The Pure Radiance selling process
- Step 01Home Evaluation
- Step 02Pricing Strategy
- Step 03Home Preparation
- Step 04Professional Marketing
- Step 05Listing Launch
- Step 06Showings
- Step 07Negotiations
- Step 08Contract
- Step 09Closing
Seller Resources
Everything you need to sell smarter.
Valuation, prep, marketing, and closing — organized so you always know your next step.
Home Valuation
Request a certified pricing opinion from our brokerage team.
Request valuation02Prep Checklist
A concierge-grade list of pre-market improvements ranked by ROI.
Open checklist03Marketing Plan
Editorial photography, cinematic video, and targeted media placement.
See the plan04Listing Consultation
Private strategy session with an advisor — Google Calendar synced.
Schedule05Home Journey Assessment
2-minute assessment for a personalized seller plan.
Start journey06Own a rental?
Full-service Illinois property management with an owner portal.
See servicesSeller Questions
Answers for Chicago home sellers.
Seller Center
Ready to maximize your home’s value?
Schedule a complimentary selling strategy session — pricing analysis, marketing plan review, Energy Readiness assessment, home preparation recommendations, and your custom selling timeline.
- Personalized pricing analysis
- Marketing plan review
- Energy Readiness assessment
- Home preparation recommendations
- Selling timeline
Prefer to talk first?
Let's discuss your listing strategy.
Book a complimentary 30-minute consultation. We'll review your goals, timeline, and pricing strategy — no obligation.