Pure Radiance

Seller Center

Sell for what your home is truly worth.

Data-driven positioning, editorial marketing, and an Energy Readiness Report that adds a proven premium to your listing.

Signature Seller Feature

Discover what your home is really worth

AI-powered valuation combined with local Chicago market expertise. Enter a few details and our Instant Valuation returns a suggested list price, comp set, and time-on-market forecast.

Get my instant valuation
01

Instant Home Valuation

AI comparables tuned for the Chicago luxury market.

Get valuation
02

Home Prep Checklist

Interactive concierge-grade list of pre-market improvements.

Open checklist
03

Marketing Plan

Editorial photography, cinematic video, targeted media.

See the plan
04

Listing Consultation

Book a private strategy session with an advisor.

Schedule
05

Energy Readiness Certified™

Differentiate with a professional energy report.

Request assessment
06

Seller Guide

Interactive chapters from pricing to closing.

Open guide

Seller Net Proceeds Calculator

Estimate your cash at closing

Sale price$850,000
− Mortgage payoff$420,000
− Commission (5%)$42,500
− Closing costs (1.5%)$12,750
− Seller credits$0
− Repairs$0
Estimated net proceeds$374,750

Estimates only. Actual proceeds vary based on final contract terms, taxes, HOA, and closing statement.

AI Seller Assistant™

Ask a seller question

Hi — I'm the AI Seller Assistant™. Ask me anything about pricing, prep, timing, or your net proceeds.

Frequently asked

Answers for Chicago sellers

How much is my home worth?

Our Instant Valuation blends AI comparables with Chicago-specific luxury adjustments. For a certified opinion, book a Pricing Strategy Session.

Should I renovate before selling?

Not always. Kitchens, primary baths, lighting, and paint typically return the most. Our pre-listing walkthrough gives a targeted ROI plan.

When is the best time to list?

Chicago sees peak buyer demand from late February through June, and a strong second window in September. Local micro-markets vary — ask us for yours.

How much will I net?

Use the Seller Net Proceeds Calculator on this page for a live estimate, then confirm with a full closing statement in your consultation.

How long will it take to sell?

Well-priced luxury listings in Chicago average 21–45 days. Marketing quality and Energy Readiness certification measurably compress that window.

What improvements provide the highest return?

Lighting, refinished floors, curb appeal, primary bath refresh, and energy upgrades tied to our Energy Readiness Report.

Seller Success Dashboard

The Pure Radiance selling process

  1. Step 01Home Evaluation
  2. Step 02Pricing Strategy
  3. Step 03Home Preparation
  4. Step 04Professional Marketing
  5. Step 05Listing Launch
  6. Step 06Showings
  7. Step 07Negotiations
  8. Step 08Contract
  9. Step 09Closing

Seller Center

Ready to maximize your home’s value?

Schedule a complimentary selling strategy session — pricing analysis, marketing plan review, Energy Readiness assessment, home preparation recommendations, and your custom selling timeline.

  • Personalized pricing analysis
  • Marketing plan review
  • Energy Readiness assessment
  • Home preparation recommendations
  • Selling timeline
Schedule your consultation Energy Readiness

Complimentary Strategy Session